driven by Pioneer’s DNA
Since its founding in 1938, Pioneer has leveraged its proprietary technologies in sound and optical fields
to create and deliver a series of world’s first and industry’s first products and services to you.
Today, fast-paced technological advances enable you to access
increasingly vast amounts of information on the road,
as well as to express diverse values and lifestyles not seen before.
Pioneer is committed to developing technologies to create
and deliver products and services that meet your diverse individual needs.
Those products and services bring you novel value and emotionally uplifting experiences,
illustrating the future direction of mobility experiences.
We develop next-level mobility products and solutions
that deliver novel value and experience in an increasingly diverse social environment
Pioneer leverages its technology expertise accumulated over the decades in in-car audio and infotainment systems
to develop solutions for CASE* vehicles, and also develops proprietary AI solutions optimized for a mobility environment
as a basis for developing next-level HMIs** that make mobility experiences safer and more comfortable for drivers and passengers.
*CASE: An acronym for Connected, Autonomous, Shared, and Electric, coined to describe the future of mobility
** HMI: Human machine interface. It is a collective term to denote a variety of means, devices, and software that enable the interchange of information between humans and machines.
Pioneer boasts a proven process for designing high-quality, dependable hardware, as well as a wealth of technologies and expertise in developing in-car sound and multimedia products and solutions. We leverage all these hard-earned assets to develop an IVI platform and software solutions that incorporate operating systems globally recognized as industry standards, wireless communication and security features, and a variety of AI solutions required for CASE vehicles, and that ensure SoC and peripheral scalability.
*IVI: In-vehicle infotainment. It is a collective term for in-vehicle systems that provide information and entertainment to the drivers and passengers.
Pioneer has been developing AI solutions optimized for a mobility environment, including smaller AI models tailored to in-car devices and finely tuned AI models for greater performance. We also combine our wealth of digital data assets accumulated over the years—including real-world vehicle driving routes, traffic information, and map information—with the latest in digital technologies, such as LLM (large language model), SLM (small language model), and RAG (retrieval-augmented generation), to develop a mobility agent AI that responds to unique queries and commands given by each driver.
Pioneer leverages its proprietary speech- and audio-processing technologies that works with great accuracy even in a noisy in-car environment, as well as increasingly sophisticated generative AI solutions, to develop a voice-based conversational HMI that makes it easy and stress-free for drivers to acknowledge a constant flow of information and operate in-car devices. Furthermore, we are working to develop a multimodal HMI capable of using sensor information fed from in-car systems to recognize a driving environment and driver conditions and provide the driver with the right information at the right time and by the right means.