Mission・Vision・Values

Mission Move the Heart and Touch the Soul

We are committed to uncovering a world of thrilling sensations. We are devoted to sharing emotionally
moving experiences with you and put ourselves in relentless pursuit of the means to deliver them.

Vision Creating the Future of Mobility Experiences

Pioneer turns your mobility experiences into safer, more exciting, and more comfortable ones. We draw on
our strengths in manufacturing and solution services to keep creating innovative value for you.

Values - Be a Pioneer -

Embrace challenges

Have the courage and determination to embrace mistakes
and change in explorations of the unknown.

Be bold and agile

Work as a team to get started before anyone else does
and stay ahead of the competition.

Exceed expectations

Listen to and digest what customers say about our products and services
and aim higher to deliver value that exceeds their expectations.

Brand Concept Video