We aspire to be worthy of the “Pioneer” corporate name and the values it expresses.
Originally devised by Pioneer founder Nozomu Matsumoto as a trademark for the A-8 dynamic speaker, “Pioneer” has come to embody a distinctive corporate creed enriched by each subsequent generation.
The logo features a fluid, contoured script with a crisp edge. The aesthetic flourish of the design suggests the company’s involvement in the world of entertainment and expresses our commitment to flexible thinking and creativity.
The corporate color of Bordeaux red, dubbed Pioneer Red, expresses the dynamic values of challenge, innovation and passion while also highlighting the vital roles of intelligence and integrity.