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News Release：Pioneer to Double In-car Audiovisual Production Capacity in Brazil

Information contained in the news release is current as of the date of announcement.
It is subject to change without prior notice.

Pioneer
March 28, 2007
Pioneer Corporation

Pioneer to Double In-car Audiovisual Production Capacity in BrazilTransferring Current Facilities to Build a New Production Base

March 28, 2007, Tokyo, Japan - Pioneer Corporation announced today that the company has decided to greatly boost the production capacity for in-car audiovisual products to address the expected demand growth in the Brazilian market. To this end, Pioneer will transfer the current facilities and build a new production base in Manaus, Brazil.

The new production base will swing into operation in April 2008, and will have a production capacity double that of the current level.

Pioneer launched its car audio production/sales subsidiary, Pioneer do Brasil Ltda., in 2003. Since making its full-dress entry into the Brazilian car audio market, the company has strongly promoted its car electronics business in Brazil.

< Outline of New Production Base >

Production items: In-car audiovisual products for the Brazilian domestic market
Address (new): Rodovia Torquato Tapajos 9km Manaus-Am, Brasil
(*Current base: Av. Cupiuba, 361-Distrito Industrial, CEP-69075-060, Manaus-Am.)
Start of operation: April 2008 (scheduled)

< Outline of Pioneer do Brasil Ltda. >

Establishment: February 2003
President: Kimihiro Yoshitake
No. of employee: Approximately 350
Capital: BRL 32.408 million (Pioneer's wholly-owned subsidiary)

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