News Release:Pioneer taps Industry Veterans for leadership roles as part of its strategy to Globalize and Accelerate Growth Initiatives

Information contained in the news release is current as of the date of announcement.
It is subject to change without prior notice.

March 7, 2023
Pioneer Corporation

Pioneer taps Industry Veterans for leadership roles as part of its strategy to Globalize and Accelerate Growth Initiatives

Pioneer Corporation today announces appointment of Mr. Arvin Baalu as Chief Product Officer of its Mobility Product Company. This executive appointment comes two months after Dr. Siva Subramanian was appointed Chief Innovation Officer of its Mobility Consumer Company on January 1, 2023.

Under its vision of “Creating the Future of Mobility Experiences,” announced in 2020, Pioneer has been stepping up its effort to transform itself into a global automotive solutions and services company. This strategic initiative has been led by Pioneer's three global business units: Mobility Product Company, targeting automotive OEM and Sound; Mobility Service Company targeting automotive enterprises; and Mobility Consumer Company targeting automotive aftermarket consumers.

Mr. Baalu, based in Detroit, Michigan, brings to Pioneer his wealth of professional experience in the automotive and mobility sectors and a global network of contacts in these sectors. In his capacity as Chief Product Officer of Mobility Product Company, he is expected to play an instrumental role in developing and implementing its global product strategy for the automotive and mobility sectors, which have been going through a radical transformation worldwide. Dr. Subramanian, based in Silicon Valley, brings to Pioneer his new product and business creation expertise in automotive and mobility sectors. As Chief Innovation Officer of Mobility Consumer Company, he will be responsible not only for driving new innovations into Pioneer's aftermarket portfolio, but also to transform its processes to achieve startup-style execution required to accelerate and strengthen Pioneer's leadership position in automotive aftermarket. With these two executive appointments, Pioneer is better poised to bring next-generation mobility experiences to consumers globally, through global auto makers, Tier 1 suppliers and aftermarket distribution channels.

Mr. Shiro Yahara, President and CEO of Pioneer, said, “We are excited to have Mr. Arvin Baalu and Dr. Siva Subramanian, on board at Pioneer. They are the most recent executives, with years of broad industry experience, to join Pioneer—after Mr. Sanjay Dhawan, Director and Chairperson. By having Mr. Baalu on board, Pioneer's management team is solidly positioned to propel Pioneer into a new growth phase of its OEM business. Dr. Subramanian's contribution to new innovations and strategic product development will help us further strengthen our market leadership position in automotive aftermarket. The combination of executives with experience and expertise in the global automotive and mobility industries and Pioneer's strong brand position and manufacturing excellence is a key driver for creating the future of mobility experiences.”

About Mr. Sanjay Dhawan

See the company's July 6, 2022, press release titled “Pioneer Announces New Chairperson of Pioneer Mr. Sanjay Dhawan,” available at:

About Dr. Siva Subramanian

Dr. Siva Subramanian is a technologist and business leader with 30 years of experience across telecom, mobility and automotive sectors. Before joining Pioneer in January 2023, Dr. Siva headed the Connected AI & Mobility Solutions Business Unit at Credence from 2020 to 2022 where he brought new AI innovations to the automotive and two-wheeler market. Prior to that, from 2016 to 2020, he led the Connected Aftermarket Services Business Unit where he led the launch of Smart/Auto connected automotive portfolio at HARMAN International. His earlier career includes founding CareInSync, a mobile care collaboration software startup based in California and he holds a PhD in Computer Engineering from North Carolina State University.

See the company's January 5, 2023, press release titled “Pioneer Announces Organizational Realignments,” available at:

About Mr. Arvin Baalu

An accomplished technology and business executive with well over 25 years experience in the Automotive mobility sector. Before joining Pioneer in March 2023, Mr. Baalu worked at Amazon Smart Vehicles where he owned complete product management for Amazon's Digital cabin initiative - he was responsible for building an admired business and products customers love. Prior to Amazon, he held various leadership positions at HARMAN Automotive (a Samsung company since 2017) spanning roles in Germany, India and the US. His early career includes work on battery control systems for EVs at Ford Motor Company and Visteon Corporation. Mr. Baalu holds a Bachelors and Masters Degree in Electrical Engineering from Oakland University, Michigan.

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