News Release：Pioneer to Exhibit Latest Technologies at CEATEC JAPAN 2007

September 27, 2007, Tokyo, Japan - Pioneer Corporation will be showcasing its latest technologies and premium products for discerning consumers under the theme, "Feel the Next Stage - a new generation of emotional experience," at CEATEC JAPAN 2007 which will be held at the Makuhari Messe in Chiba Prefecture from Tuesday, October 2 to Saturday, October 6.

The Pioneer booth (10A90) will feature the main stage presentation for its theme of the exhibition with live music, the "Smart-Loop" stage presentation for the innovative in-car life offered by the latest car navigation systems, and the "KURO" Theater focusing on the company's newest 1080p plasma TVs "KURO," as well as the Home entertainment, High-end Audio, Mobile entertainment, and R&D zones.

About Pioneer Booth

Home Entertainment

In the Home Entertainment zone, viewers will see, hear and feel an emotional experience like never before through Pioneer new-generation 1080p plasma display TVs "KURO," and home theater systems offering high-quality images and next-generation surround sound.

< Main exhibited products >

• Plasma display TVs "KURO" (PDP-6010HD, PDP-5010HD, etc.)
• AV multi-channel amplifiers (VSA-LX70, etc)
• 5.1ch surround systems (HTP-LX70, etc)
• Blu-ray Disc player (BDP-LX80)
• Speaker systems (S-1EX, S-3EX, etc.)

Mobile Entertainment

Pioneer third-generation CYBER NAVI car navigation systems, realizing its Smart Loop concept, will be introduced.

< Main exhibited products >

• CYBER NAVI car navigation systems (AVIC-HG099G, etc.)
• High-end car audio systems (RS-D7X III, RS-A9X)

High-end Audio

In the special audio room, the audience will enjoy Pioneer high-end speaker systems and car audio systems utilizing its know-how and technology that the company has cultivated for over 70 years. A special lecture will be held by the engineers.

< Main exhibited products >

• TAD Reference One
• Carrozzeria X series
• 5.1ch surround systems

R&D

In the R&D zone, part of Pioneer's R&D activities will be introduced covering the home entertainment and car entertainment technologies. Visitors will have a peep at the future of audiovisual equipment and car navigation systems.

< Main exhibited products >

• 3-D floating vision
  Three-dimensional image display system is displayed as an in-car application.
• HEED (High Efficiency Electro-Emission Device)
  Using the "HEED" technology, small-sized TV tube with super high sensitivity is realized.
• Optical fiber multiplex transfer
  Single-optical fiber multiplex transfer technology (with the HDMI signal for digital audio/visual devices) is introduced.
• Image-recognition car navigation system
  The image-recognition technology using in-car cameras is applied to car navigation systems.
• Organic-dye recording film Blu-ray Disc recordable disc and driver