Business Lines

Business Lines

Pioneer Corporation has 50 subsidiaries and affiliates around the globe and engages primarily in the car electronics business. It leverages its cutting-edge technologies to turn innovative and visionary ideas into industry-leading products and services.

Sound Business

Pioneer’s in-car sound solutions meet the transformative needs of the mobility industry brought about by transitions to EVs and autonomous driving. We offer consumers and leading automakers around the globe sound systems that recreate ideal sound fields even in a challenging in-car environment. Our TAD-branded high-end speakers and hi-fi components have earned critical acclaim worldwide. We leverage our wealth of technology expertise in speaker and enclosure design and digital acoustic correction to develop and market gaming speakers and PC speaker units, as well as commercial and professional sound solutions.

Tohoku Pioneer Corporation

PROFESSIONAL — TAD LABORATORIES

OE Solutions Business

We supply high-performance navigation systems, audio/video systems, and speakers to leading automakers around the globe. We also develop and offer software applications and solutions to be incorporated into next-generation vehicles.

Consumer Business

We have a broad range of car navigation systems, audio-video systems, and other in-car products in our lineup to meet diverse consumer needs. Products sold under the carrozzeria brand in Japan include the Cyber Navi, which is packed with leading-edge technologies and features, and the easy-and-fun-to-use Raku Navi. We also offer dash cams for greater safety and security on the road, Display Audio systems, in-car Wi-Fi routers, and a variety of car speakers to make your driving experiences more fun and exciting.

Mobility Services Business

Pioneer leverages its wealth of mobility data and location information gathered over the years to provide solutions and services that help achieve a safer and more secure mobility society.

Pioneer Green Mobility Program

Other Businesses

We offer Blu-ray/DVD drives for PCs with high-precision reading and writing capabilities, including ones capable of reading Ultra HD Blu-ray discs.