Message from the President

Under its Group Philosophy “Move the Heart and Touch the Soul,” Pioneer has been bringing to the market a series of world’s first and industry’s first products and services since its founding in 1938.

Our new Group Vision "Creating the Future of Mobility Experiences" is about where we aspire to be in 2025. In our pursuit of this vision, we will continue to grow our enterprise value.

People’s values and lifestyles have been undergoing dramatic transformations in the new normal. In this changing environment, Pioneer’s aspiration is to deliver the combined value of products and services in the mobility domain. We will continue to create and offer new hardware products by leveraging our wealth of expertise and experience in product development and manufacturing. At the same time, we will establish new business models that leverage a massive amount of data collected from inside and outside vehicles through on-board devices. These business models are intended to provide the driver with a stream of information in real time to make driving safer and more comfortable; to assist the logistics industry in addressing truck driver shortages as well as achieving greater energy efficiency; and to help resolve social issues such as traffic congestion and accidents.

In pursuit of becoming a solutions and services company that constantly delivers new value and excitement, Pioneer is committed to offering products and services that will make your mobility experiences safer, smarter, and more comfortable.

Shiro Yahara

President and CEO
Pioneer Corporation