Information contained in the news release is current as of the date of announcement.
It is subject to change without prior notice.
Pioneer Establishes Joint Venture with Shanghai Automotive Industry Corporation (Group)Targeting sales of more than 1.5 billion yuan in the fifth year by expanding car navigation business and establishing traffic information system
Pioneer Corporation and Shanghai Automotive Industry Corporation (Group) (hereafter, the “SAIC Group”) have established a joint venture, Anyo Pioneer Motor Information Technology Co., Ltd. for the purpose of expanding the car navigation business in China.
The joint venture has functions of planning, development, and distribution in China. These functions will be combined with Pioneer’s manufacturing, software development, and map database editing capabilities, which will enable an overall car navigation business in the Chinese market.
The joint venture will provide car navigation systems to SAIC Group, and will establish traffic information systems that matches road and traffic conditions in China, which demand is expected to rise in the future. With these operations, the joint venture aims to achieve sales of 1 billion yuan in the third year, topping 1.5 billion yuan in the fifth year.
Expansion of car navigation business
Through collaborations with SAIC Group, the joint venture is planning to expand business involving car navigation systems, core products of Pioneer. Specifically, Pioneer plans to provide OEM car navigation systems and develop traffic information systems.
Establishment of traffic information system
The joint venture will develop traffic information systems, which will be increasingly important in China in the years to come. The joint venture will tap the expertise in traffic information systems that Pioneer has established in Japan, and will seek to optimize the traffic information system for China’s characteristic road conditions, such as ongoing construction of new roads and increasingly severe traffic congestion. The development will also consider environmental issues.
Search for Other resources
Search for Keyword
Search by date