Promote Human Centered Design

Approach to Perceived Quality improvement

The Pioneer Group defines Perceived Quality as "Perceive the quality unconsciously". We strive to make a product that gives high performance to customers bring their first impression at shops and their daily use. We are offering consistent character concerning perfection and precision (vision), texture and operational feeling (touch), in addition to sound of mechanical parts (hearing). Furthermore we are enhancing the marketability of products through determining the concept, sharing target levels among members, and examining design. Additionally, we are reflecting customer’s voice and addressing the point which customers set as a high priority. Finally, we are refining our evaluation method constantly.

Process of "Perceived Quality" improvement

  1. Concept Evaluation Do we make the product what customers really want?
  2. Target Setting What are important points through customer's eye?
  3. Product Evaluation Do we arrive target levels that we decide?
  4. Market Evaluation Can we show our aim for customers?

Using this process, we had developed the products with improving "perceived quality", and those products were favorably received all over the world. We will continue to apply this process to much more products in the future.

1DIN Main Unit DEH-5300

With an evolved illuminated display, the 1DIN Main Unit DEH-5300 brings a new value of presence to the interior of the car.
It uses the "prism knob," the impression of which changes greatly depending on whether the illuminated display is turned ON or OFF.
Its knurled sides not only improves user operability, but also has an effect of dispersing the light of the illuminated display in an ever more enchanting way.


Imaging carrozzeria-made* AI embedded into the instrument panel, the AVIC-CE902 was manufactured with the idea of controlling the entire car from this device. With the silver border "eyelines" of the keys that gives an impression that the panel has a will of its own, a polygonal shape that seems to erode the interior of a conventional car, and a design with a geometric illuminated display interlaced in the interior of the car reminiscent of a sci-fi movie, the AVIC-CE902 expresses the innovative spirit of CYBER NAVI.
*For domestic Japanese models

Approach to Universal Design

Through our Universal Design activities, Pioneer will provide the products and services which are:

  • Easy to use
  • Easy to understand
  • Fun to use
  • Comfortable to use
  • Secure and safe

The Pioneer Group understands the requirements of each customer, and we are aiming to make a product in which the feelings of our customers are "fun", "pleasant" and receive a "good impression". To share this emotion with even more customers, we are also striving to look beyond factors such as age, sex, nationality, and the physically challenged. Thus, we strive to make products which can be used comfortably by various kinds of customers.

A map that anyone can view easily

Our main priority in product development is to ensure each and every customer can use a service comfortably and enjoyably. When it comes to car navigation and other screen design, we focus on addressing color sensitivities. We work on design that uses priority information and color combinations that enable users to easily identify and understand the key meaning even when various color sensitivities exist.

Map that is sensitive to color characteristics

Approach to Usability (Ease of use)

The Pioneer Group regularly examines user tests in diverse operating environments to evaluate the adequateness of our products in our customer’s daily use. First, we look for problems, then analyze causes, and finally, we take countermeasures.

User tests

To improve our map visual clarity for customers to view easily and clearly while driving, we investigate the image and text factors of each map such as discrimination, visibility, priority for every age, sex, and visible features of customers. Here you can see a variety of car navigations that are reflected by these results.

Installed tests

By installing navigation systems into the car, we identify problems which are caused from room environments and traffic situations.

Group interviews

Customers discuss subjects in a relaxed atmosphere. At the same time, we can listen to any concerns and needs.

Customer Satisfaction and Trust Top