Message from the President

Corporate Philosophy

Pursue all employees' happiness both personally and materially,
create excitement and satisfaction for customers through Monozukuri,
and contribute to the advancement of our society and region.

Over half a century has passed since the start of operations in 1966 in Yamagata, in the Tohoku region (Northeastern Japan), as a loudspeaker manufacturing factory of Pioneer Corporation. From this modest beginning, Tohoku Pioneer has evolved to become a major player in the car electronics field, the most demanding of all audio fields. We have established a firm foothold in the market of car electronics products due to our attention to detail from R&D to mass production of car audio mechanisms and speakers. While manufacturing is based in Japan, we have focused on overseas transfer of production from early on, and we have expanded our operations overseas to China, Thailand, Vietnam and the United States.

We also focus on development of the cutting edge devices such as organic electronic emitting device (OLED) and on the fields of original design manufacturing (ODM), original Equipment manufacturing (OEM) and electronics manufacturing services (EMS) to satisfy our customers' diverse demands in order to build a new foundation for further in the future.

We believe that our duty is the ongoing pursuit of unrivaled quality and higher cost performance with our evolving ideas and viable technologies to move people's hearts by continuing to adhere to the fundamentals of Monozukuri - manufacturing from initial concept to end product. In keeping with our company's motto "Dedication to Society," we take the "Pioneer Spirit" literally and aim high for the future.

In order to make sure that these activities work, we have promoted compliance to the global standards. We obtained certification/registration of ISO 9001 in 1993, which is an international standard of quality management system established by International Standard Organization (ISO) and of QS-9000 in 1997, which is known to have more strict requirements instituted by north American automotive companies. QS-9000 certification has been modified and integrated in IATF16949 currently. In addition, we obtained ISO 14001 certification/registration that is an international standard of environment management system in 1999.