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Corporate Information

Tohoku Pioneer Corporation

Almost half a century has passed since the start of operations in 1966 in Yamagata, in the Tohoku region (Northeastern Japan), as a loudspeaker manufacturing factory of Pioneer Corporation. From this modest beginning, Tohoku Pioneer has evolved to become a major player in the car electronics field, the most demanding of all audio fields. We have established a firm foothold in the market of car electronics products due to our attention to detail from R&D to mass production of car audio mechanisms and speakers. While manufacturing is based in Japan, we have focused on overseas transfer of production from early on, and we have expanded our operations overseas to China, Thailand, Vietnam and the United States.

Thanks to our wide range of technical capabilities accumulated over time, we have carved out a niche in such business fields as factory automation (FA) systems, audio-visual (AV) accessories, and precision molds and components. Further, we are now focusing our resources on the development and production of state-of-the-art display devices, organic light-emitting diode (OLED) displays, to sow the seeds for a better future.

We believe that our duty is the ongoing pursuit of unrivaled quality and higher cost performance with our evolving ideas and viable technologies by continuing to adhere to the fundamentals of Monozukuri - manufacturing from initial concept to end product. In keeping with our company's motto "Dedication to Society," we take the "Pioneer Spirit" literally and aim high for the future.

Greetings from the President

Corporate Philosophy ”Pursue all employees' happiness both personally and materially, create excitement and satisfaction for customers through Monozukuri, and contribute to the advancement of our society and region.” Hiroyuki Mineta Representative Director, President and CEO

Since 1966 Tohoku Pioneer Corporation has strived to be a company that maintains the trust and respect of the public, as stated in our company credo. Starting as just a speaker manufacturer, we have expanded our business to the fields of mechatronics and organic light-emitting diode (OLED) displays.

Alongside such business expansion, we have globalized our engineering design and production operations; we have launched many products into our markets and have gained the favor of customers.

The electronics industry has been changing drastically due to the advancement of digitalization and networking. In the near future self-driving cars will become a reality. Furthermore, it is anticipated that the IoT (Internet of Things) will automate operations in the fields of home electric appliances, healthcare and other industries.

Even in this new business environment, embodying "the pioneering spirit," the cornerstone of our corporate identity, we are trying to develop and manufacture creative products to delight our customers.

We are very happy to serve our global customers through Monozukuri (manufacturing) where we constantly strive to achieve the highest quality (Q), with competitive cost (C) and reliable delivery (D), that our customers can enjoy using our products.

In this company, we will continue to have pride in our work and fulfillment in doing a worthwhile and rewarding job. We will foster innovation by involving all employees in management. We also aim to be a company contributing to the advancement of our region and society by delivering new value through our products.

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